Best Practices in Direct Mail Advertising

Whether you’re a new business embarking on your first direct mail campaign, or an established enterprise wanting to expand your efforts, save money, and increase your return on marketing investment, choosing the right direct mail marketing provider can be a daunting task.  This paper offers the context, perspective and advise you need to create a proper RFP that will allow you to find the perfect partner based on your unique goals and objectives.  The following pages enable you to move past the cookie-cutter RFP and narrow the playing field based on a more thorough and revealing analys… Read more »

Is Direct Mail Marketing Right for Me?

Often asked, is direct mail right for my business promotion.  The best way to answer this commonly asked question is, maybe.  The simple way to determine the answer is to see if your competitors are using direct mail to promote their business.  If they mail and mail repeatedly, you have evidence that it works.  But the answer to this question can be found in 2 areas, namely, product or service price and “target-ability”.

 Product or Service Price

Would you consider your product or service a “high ticket item”?  If so, chances are, direct mail is a great advertising medium for your b… Read more »

Print and Mail From Start to Finish

For most marketing executives, managing a print and mail campaign can quickly become complex, if not downright daunting.  After all, it’s not the typical day-to-day project for a business owner, so many properly managing a direct mail campaign falls to the wayside.  The good news is that managing your direct mail marketing campaign doesn’t have to be challenging at all.  Here’s how…

 Step One:  The Audience

Keep it simple.  Start at the beginning….the list.  Many business executives do this backwards.  Because of their own knowledge and insight their market, they’l… Read more »